gimmick

名词 gimmick:

1. a drawback or difficulty that is not readily evident
   同义词：catch
2. something unspecified whose name is either forgotten or not known
   同义词：doodad, doohickey, doojigger, gizmo, gismo, gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget
3. any clever maneuver
   同义词：device, twist

1. The pretty girl on the cover of the pictorial is just a sales gimmick.
   画报的封面上印上美女不过是吸引顾客的一种生意眼。
2. The pretty girl on the cover of the book is just a sales gimmick.
   书封面上印上美女不过是吸引顾客的一种生意眼。

gim.mick

n.（名词）

A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.
暗机关：一种用来欺骗、行骗或欺诈的装置，尤指秘密地和欺骗地控制赌博器具的机械装置
An innovative or unusual mechanical contrivance; a gadget.
小新发明：一种创新的和特别的机械发明；小玩意儿

An innovative stratagem or scheme employed especially to promote a project:
伎俩，花招：一种创新的计策或计划，尤指促进一计划：
例句：
an advertising gimmick.
一则广告伎俩

A significant feature that is obscured, misrepresented, or not readily evident; a catch.
诡计，诈欺：不很明显的、误传的或模糊的重要特征；诡计
A small object whose name does not come readily to mind.
没定好名字的小物件
v.tr.（及物动词）
gim.micked,gim.mick.ing,gim.micks
To add gimmicks to; clutter with gadgets or attention-getting details. Often used withup.
用暗机关于：用暗机关于；被小玩意和引人注意的小东西弄得乱七八糟。常与up 连用
To change or affect by means of a gimmick.
用暗机关改变或影响

来源：
[Origin unknown]
[语源不明]

【引伸】
gim.micky
adj.（形容词）