brands

n.

a name given to a product or service

同义词：trade namebrand namemarque

a recognizable kind

"there's a new brand of hero in the movies now"

同义词：make

identification mark on skin, made by burning

a piece of wood that has been burned or is burning

同义词：firebrand

a symbol of disgrace or infamy

同义词：markstigmastain

a cutting or thrusting weapon that has a long metal blade and a hilt with a hand guard

同义词：swordbladesteel

When Good Brands Do Bad
How Brands Become Icons: The Principles of Cultural Branding
Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
Narrative Processing: Building Consumer Connections to Brands
Choices from sets including remembered brands: Use of recalled attributes and prior overall evaluations.
Consumers and Their Brands: Developing Relationship Theory in Consumer Research | Journal of Consumer Research | Oxford Academic
The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
Experiential Marketing : How to get Customers to Sense, Feel, Think, Act and Relate to your Company and Brands